Red Aim continues its stoner journey where the former album “Flesh For Fantasy” ended. Again the strongly seventies influenced stoner kind of rock, but this band does not seem to start at the Black Sabbath point. The music is more light-footed than Kyuss, or other bands in the genre.

Some nice found hooks and riffs, very appropriate drumming with fitting fills and accents, yet the music doesn’t drill through your stomach as a bulldozer. The bass work is at its best in the more funky parts (“Ghost Of Beluga”) and does not really conform to the stoner concept. The keyboard intros and some song structures (“Burn Out”) reveal some Uriah Heep influences.

The vocals are also something not very common within the genre: really early eighties rock/metal in the verses, and (partly) punky in the choruses. The ‘oohs’ and ‘aahs’, and the children’s choirs sometimes are too much for my taste. The production is exactly in the same line as the potential audience of this CD: widespread legs with one foot on stoner ground, and one in the seventies party rock. A pretty accessible record for the positive minded party stoner audience.