From the US; please welcome Sinch. With a history of 2 full-length albums and one EP they have now released their latest album Sinch.

What does Sinch have in store for you? Think of atmospheric rock/metal neatly draped with strategically placed sound effects. A strong combination of classic rock patterns and modern metal-ish (not nu-metal) sounds, all supported by singer Jamie Stern’s flexible and emotional vocals. These guys think in soundscapes, layering their songs very carefully and positioning every sound and every instrument they use in just the right position. A method that can easily backfire. For Sinch it doesn’t, it creates depth and a lot of it. It also ensures enough variation to keep the album interesting until the very last song, which must be worth something. Feel welcome to the world of Sinch.

Names like Tool (check out ‘To die in fall’), Radiohead (the quieter parts), Ultraspank (where are they?) and Creed (listen to ‘433 (Hypothetical Situation’)) come to mind.

Just like most of these bands, Sinch will not stop at the limits of rock music or other genres. Sure, the ground layer of their sound is rock/metal, but every void and every little possible silence in their songs is used for new ideas and experimenting. Does this mean it’s a complicated album? Not at all, they kept most of the songs melodic with enough strong hooks and a recognisable structure. Just listen to the single ‘Something More’. Catchy tune.

Sinch should be able to stand out in the dense forest of modern rock music. They are stubborn enough for it, without losing grip of the demands embraced by a modern music audience. All the elements for a successful album are in stock. The only thing you have to do is convince yourself.